Showcase Your Best: Optimizing Social Media
Create or improve your presence on social media to elevate you and/or your brand. Join WCL and our panel of local experts, who will provide tips, tools, and strategy for developing content and connecting digitally with the people you want to connect with. Bring your questions and your hang-ups, or post them on the WCL FB page at: https://www.facebook.com/WCLPDX/
for Business Owners, Entrepreneurs, and Freelancers
Jess Columbo, one of our panelists, will share her ideas on using social media to specifically grow your business. Her interactive presentation will immediately follow the panel from 9:10 am to 10 am in the Atrium, for no extra charge.
Karrie is the Sr. Manager, Content Marketing at Act-On Software and is accountable for content initiatives that drive engagement, and leads to deliver sales and enable customer retention. Her focuses include: building an effective content marketing strategy and editorial plan that meet business objectives, collaborating across functions and teams, and ensuring that content is consistent with brand voice, style, and tone. She’s an award-winning digital marketer in the realm of non-profit having skyrocketed that brand’s social media presence and engagement internationally. Her unconventional career path as a serial entrepreneur has honed her skills in creative design and content development, and building and developing customer relationships. Connect with Karrie on Twitter, LinkedIn, and Google+ .
Devon Downeysmith is a creative marketing professional who has been working for the last decade to drive consumer awareness of brands and causes that matter. She has worked on community building, from large scale events like the adidas Shamrock run as well as for small businesses and entrepreneurs. Her scope has reached across the globe, to highlight the work of Paul G. Allen's Great Elephant Census, and has concentrated here in Oregon, where she promotes clean energy and climate protection through her connections with lawmakers, the press and the public. Developing client content in both Spanish and English, Devon creates integrated marketing strategies in paid, owned and earned media. Devon recently branched out to become her own business: Downeysmith Creative Marketing based in Portland. Connect with Devon on Twitter and Facebook.
Creative writer and self-professed measurement geek, Jess Columbo is one of the region's leading social strategists. After a decade of digital work in CPG, non-profit, health care, and higher education, Jess founded her firm, Med|Ed Digital in 2015. Med|Ed Digital helps regulated brands and their staff engage in social media safely and effectively. In her spare time, Jess teaches Content Strategy and Digital Writing at PSU and tries not to hurt herself playing indoor soccer. Connect with her on LinkedIn and Twitter @JessColumbo.
LOCATION: The Standard Building, ATRIUM ROOM, 900 Southwest 5th Avenue, Portland, OR, 97204. (The building with the marble sculpture)
PRICE: $35 per person. Includes breakfast and parking at the Standard Plaza, 1100 SW 6th Ave, Portland, OR 97204. Read our event cancellation/refund policy.
Note: This event is the third of the three part Bring Out Your Best Series.